Had a lot of abuse that I know nothing about marketing online of offline. Well here's what I do know.
1. Porn buyers are a small % of people, mostly males. They repeat buy which is why porn producers have always produced new editions. Video, magazines or online content to keep the buyer buying.
2. Selling a repeat buy product to a repeat buy customer is very different from selling a 1 off product. For instance, selling biscuits need different marketing to selling a washing machine. One is a product that is bought week after week, the other once every 5-10 years.
3. Loyalty to the product, brand or method of delivery to a product or supplier is paramount. If we try a packet of biscuits and don't like them, we don't buy them again. If we buy them from a supplier and find out they're always bad we change suppliers.
4. Conning, misleading or disappointing a repeat buy customer leads to him being more and more wary. Trust is not given, it's earned. It's easily lost. Sometimes on the product, brand or supplier.
5. Porn consumption is, by it's nature, for a short time. It takes a man 10-20 minutes to jerk off. If you get him horny, he will jerk off and leave the product. If you don't you've failed. Few porn consumers sit and watch an entire porn movie. They return to where they left off.
6. Reducing the need to buy, is going to lead to less sales. Few will buy a crate of biscuits if the store is giving away packets for free.
7. Buying a product takes more effort, thought and cost than getting it for free.
8. Changing the packaging, method of display or anything else won't hide the fact that these biscuits aren't good enough.
9. Throwing more and more customers at a poor product, won't hide the fact eventually that the product isn't worth buying to many consumers. If the method of throwing customers at the product is to give it away. Then it starts to defeat the whole object of marketing.
Now I know over the years many of you have made a nice living. But these days are coming to an end. You've learn the difference between a good converting sponsor and a bad one. The difference between a good niche and a bad one and many other things. So has the consumer. Credit him with the same amount of sense as you have.
Remember this. Once conned, shame on you. Twice conned, shame on me.
