Quote:
Originally Posted by Paul Markham
Assuming you improve the site.
What do you split test it with?
Traffic.
|
I can split test any traffic, my own, a single affiliates, a purchased source, a country, a browser type, a device, etc.
Quote:
Originally Posted by Paul Markham
Traffic that might of signed up on a better tour, the one before. So split testing might be losing you money. New designs by decent designers. Maybe ones who can't design for porn. Some split testing is fine, continually doing it and spending money on it isn't. Spend money and time on the product. Not the package. If you want to make real money.
|
Normally you don't split test major changes, it's micro changes that get split tested because that's what you're tracking. If you split test an entire tour, it would be very focused, like German traffic only.
Quote:
Originally Posted by Paul Markham
Split testing the color of a button, the banner at the top, won't hide the fact that the content is crap.
|
Well, if you're split testing, clearly people are buying, and clearly they don't think it's crap.
Quote:
Originally Posted by Paul Markham
Split testing using poor designers is pointless, when I see guys spending decent money on designers I might think split testing is a good idea.
|
I've never hired a poor designer so I can't relate. However, I've made totally amateur 'crap' designs on purpose, and with some affiliates, they rock.
Quote:
Originally Posted by Paul Markham
Comparing this Ma & Pa operation to proper business is a joke.
|
And that's why you don't get it... You're a Ma and Pa operation and I've been running a proper business.
Quote:
Originally Posted by Paul Markham
The number one way to make sales is to have a good product, #2 treat customers with respect, #3 talk to customers, #4 don't rip them off. Split testing is way down the list.
|
You're talking about business in general... and AFTER you have that established, you would split test, making it the #1 thing to grow and improve your business.
Quote:
Originally Posted by Paul Markham
In a business as competitive and with customers so well supplied with free content, making a great company is going to be hard. Wasting time and money on split testing a site won't make much of a difference. It might turn 1-1,000 to 1-990. but that's a gamble.
|
Then don't split test an entire design and it wont cost you anything.... most split testing costs nothing but a few minutes of time.
Quote:
Originally Posted by Paul Markham
There are far better ways to make money selling online porn.
|
Duh, and you find them by split testing various methods, ideas, traffic sources, ads, text, etc, etc, etc...
Quote:
Originally Posted by Paul Markham
But I guess changing the colour of the join button or redirecting people to a join page all the time, is a cheap way to look like you're doing something. Like adjusting the mirror on a car that's got a blown engine gasket.
|
We aren't talking about adjusting the warning page and hoping the join page does better.
I've made micro changes on join pages and see submit ratios flip all around. Split testing has taught me a ton of what not to do and over 15 years of doing it. So much so today I sell join page templates, split tested over 100,000 sales and growing, being tested across 500+ join pages... I know without question a micro change, a color, the layout, style, loading, every single micro factor on the join page alone can totally blow a site out or make a shitty site rock.
From mainstream everything like magazines, tv, to cars, plane engines, all technology, ALL safety standards on every product in the world, even the flavors of food at the store and damn near everything else we have today is the result of split testing and this results in MORE sales, happier customers, etc, etc, etc...
I'm VERY shocked you're even attempting to argue this...