For Paul to understand the value and power of split testing he would have to run a paysite, with paying customers, and enough traffic to judge the tests accurately. Obviously he has none of this going on.
Bottom line: THE only way to KNOW if a change is working (more sales) or NOT working (less sales) is to split test. Anything else is just a guess, or assumptions, or stabbing in the dark and wasting time, money and traffic. Paul will not understand this (or admit it if he did). I'm just happy as shit that I understand (and employ) these basic business practices. What anyone else believes or does is of little to no concern to me (unless I can learn something valuable, which I'm always open to).
Would LOVE to see some of your Join page Templates there TheDoc - selling any? LOL
