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Originally Posted by Nathan
Paul, split testing is just one of many different things to do to optimize performance.
Not only is it important to 100% understand what the surfer wants, it's also important to understand that this changes over time. So re-testing is important.
It's also important to 100% revamp every so often, people like change, especially if you have a lot of traffic and thus returning visitors. We redesign our sites and members areas every year or so. Complete redesign. Brand integrity remains but the rest changes.
Again, this is just one team out of the whole company that does this work. All the other things to make more money you do too... of course.
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Doing it once a year is fine.
As you say it's very important to know what the surfers want. Which is obviously something some of your scenes miss out on. Having people at the top who understand porn helps this process, even if you're delegating you have to know who to delegate to.
The first thing everyone who wants to optimise joins and retention has to do it think like a customer who has been surfing for years. Seen the same old tired tours that are on 100s of other sites. Tours that give away the same old tired videos. They no longer grab attention.
Tours need to make a customer sit up and think "This site has something very different and better than the stuff I can see on a ton of Tubes." It needs to tease without delivering. If at the end of looking at a tour the surfers not looking for the join button, changing the color or dumping him on the join page is like rearranging the deck chairs on the Titanic.
Your tours are professional, well designed and thought out. However, the content is just a bit better than most sites and it's not really grabbing the surfer by the balls. It also lacks a lot of personality. Not a girl repeating the word "Join this site now" type bullshit, it's been done 1,000s of times and tired. The tour needs to really kick the surfer into thinking "I'm joining this site now."
Selling to a skeptical audience that has better options is the toughest sale ever. You need to do something very good to make them change their mind. The customer for online porn isn't some newbie who just got a computer or credit card. He's a very experienced and knowledgeable buyer, often more experienced and knowledgeable than those selling to him.
Tweaking a tour, isn't going to fool him in 2011. Changing the whole layout and design isn't even going to do it. He's hit so many tours, seen so many empty promises he's not easily fooled as he was in 2001. Give him a lot more respect than that.
Your tours are good. Maybe too professional and not personal enough. Jerking off is very personal, make the tours and sites personal as well.
When I get flamed by a loser like DamianJ. I think, if hes so bright and I'm so dumb. how come he's so broke and I'm so comfortably retired and still earning money?
When I get flamed by MisterPeabody I look at his sites and can see what he does. Changing the color of the join button is about his level of marketing. He now resorts to abuse. His level of debate.
Generally when I'm flamed about the correct ways to do things. I look at an industry that went from converting 1-50 to 1-5,000. An industry that people are now leaving. An industry with boards that are jokes or ghost towns, if even open. And a general winding down, because customers aren't buying into the shit these guys trip off their tongue.
It really doesn't matter if I agree with you. The clear truth is, the customers no longer agree with you.
And you are doing fucking little but tweaking tours to put things right????? And throwing out more free porn.
MisterPeabody and DamianJ, please show us some of your tours that you tested.
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Originally Posted by Robbie
So no, I don't think he's "old" or "weak". I think he has some strong beliefs built from what he's seen and done in his years of experience. And quite frankly, if he actually had enough fire in the belly and was hungry enough and built a paysite like the one he describes AND was able to have model interaction AND took steps to protect the content to the best of his ability...he would have a winner.
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Thank you.
I was shooting this kind of content back in the mid 80s, through to very recently.
Anyone who has been to a porn show that lets in customers will see the adulation and attention given to the girls. Even at our professional only shows it seems some guys can't wait to get their picture next to a girl with a name. Like CM.
So why shoot and present them as anonymous plastic dolls?
My health issues will take a long time to resolve. I still have fire in my belly and would love to contribute something. The financial hunger isn't there, the hunger to prove I'm not finished is with me. Just the actual physical act of shooting is something I will probably never be able to do again. The shoot for Fabian left me physically shattered.