Quote:
Originally Posted by Nathan
Paul, that 300k increase a Year is not worth the hassle. That's below 30k a month, we can do many other things to tweak and make 30k more before we need to sell pictorials to mags. That's the part you do not understand
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I wasn't directing that comment at Manwin or even about today, it was what companies could of done in the past to improve their business and profit line.
Employing a good shooter would of meant less hassles. Good shooters do more than shoot, they arrange shoots, organise, interview and filter models, build scenes, know niches and they do ALL the offline selling. So 0 hassle, better content and better members areas. More money..
Today it's too late, free content killed the magazines. 5 to 10 years ago it would of been great. And everyone would of liked an extra $30k a month in their pockets then. Thinking it can be done today is wrong. Even the DVD industry is winding down. Maybe you should sit down with Steve Hirsch and take some advice from him on selling in the DVD market.
Employing a professional content man at the top of your content structure, would kick start your members areas. Today who ever runs Manwin's isn't very good and if he or you come to the Prague show I will tell you face to face the same.
The mistakes made are many, elementary and costing Manwin money. A lot of money if you're the size you claim.
You're not alone. For over 10 years the main focus has always been getting customers, never keeping them. So today there are tons of sites all with similar low quality content. Robbie makes the point about creating good content and then protecting it. No point in protecting 90% of the content online sites have. Everyone else in the same niche has the same content. Just a different sofa and different girl.