Quote:
Originally Posted by AVN Theo
I don't know how you guys come to such conclusions..... some of the posts are close to unreal. Nathan has an extremely capable and skilled team of people and they do a hell of great work.
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Not when it comes to content.
The scenes are often duplicated, often lack good invention or innovation and often lack passion. Some of the shooting is very poor and by people less than capable.
The people at the top aren't directing the content production team properly and the people doing the work, either don't care to offer comments or aren't being listened to.
And they're not alone in this. Nearly the whole online porn industry is in a similar situation. There are a few exceptions that we all know well.
When it comes to tweaking tours, getting banners, links, colors of join buttons and text in an email. We're over supplied with marketing men and advise. Let's get this banner with that scene, get the text right, have a big join button, and so on. The motivation to click the banner or link is very often down to "How cheap can you shoot it for."
Even Fabian can't see the benefits of having a really professional guy at the top of his content team and is posting all about links?
And the customers are slowly turning off buying.
So let's tinker with the designs, layouts and links and test them.
If you look at this industry from the sidelines, you see vast changes in the way we drive traffic and give away free content (marketing). And little in the product. Now we have HD. What else has changed?
So much free content the surfers out number customers by 1,000s to 1.
That's not the point of marketing. The point is to improve sales, not devastate them.