Here's one creative for you. You have a time limited offer you want people to respond to. So in order to capture the time sensitive nature of the offer, I've worked out an idea based on the popular television show 24.
24 worked a lot with split screen effects, viz:
So the email creative is based on that split screen idea. Few points to note.
1) There is a call to action above the fold. The "click on my head" button is visable to readers in a preview pane, and has your pic, and a call to action. So people instantly will know it's from you and that they are expected to click.
2) There is very little sales text. Average read time for an email is 3-6 seconds. So you need to think more like a postcard, or a 24 sheet that a letter.
3) The legal stuff and unsub is tiny
4) There is a VERY large obvious and compelling call to action
5) The call to action is in the very recognisable font 24 used
That's it really.
I'll come up with some others throughout the day.
Obviously, this is just a wireframe, with badly stretched images and place holders. It's to show your designer what I want and IS NOT a finished design. Although the fact it is 600 pixels wide IS important.
