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It's all about getting those (apparent) one way links. A-B-C linking is pretty good. You want to avoid placing outgoing links on your moneysite.
Mainly what Google seems to be interested in right now is link diversity and partial match anchor text. There's also been some correlation with nofollow links and rankings, which is interesting. In addition to this, social media seems to correlate very strongly with ranking (moreso than links, according to some data,) i.e., Facebook shares and Twitter tweets.
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