Quote:
Originally Posted by DamianJ
Because you are asking me for 30 bucks.
Sad day.
|
Not if you help me out. For you it will be a great day.
Facing the plight we are facing of being penniless I can only hope someone like you will help me out.
Still not got the login/pass.
Quote:
|
a) You could have thanked me for doing the work in the first place, regardless of the success. And Paul, look at your mail, then look at mine. Even you know mine will do better. Trolling or no trolling.
|
Thank you for the idea.
Quote:
b) How are you measuring its success? Didn't seem like you've got a set up ready to split test seeing as a) you asked me to 'programme' you some email software and b) you constantly say split testing is a ridiculous waste of time?
I repeat my offer of buying you a month on ynot mail so you can actually count and track opens and clicks, something I doubt you are set up to do.
|
We only mail out from Newsletter@ we don't use unknown email addresses to send out the updates. So not taking you up on this offer.
Split testing a tour is simply tweaking results. If after 12 years of misleading, over inflating and down right lying to customers anyone thinks that changing the tour is going to make a huge difference. Then they're grabbing at straws.
The change will often be negated by the cost and possibility of a new testing tour doing worse than the existing one.
The only way to reverse the slide in sales is to change the approach of this side of the porn industry. In that more traffic, usually gained by more free porn, and marketing will effect a customers decision in any way other than minor.
Also if you do achieve some marvelous converting tour, everyone will copy you. Therefore the little gain is lost and the exercise needs to be started again.
Tours have become duplicated, cloned and often little to distinguish one from the next.
The only way to change a buyers decisions now is to show him something that's not on every other site and can't be achieved by tweaking or changing a tour.
I realise as a marketing man you don't have the ability to do that and need to rely on convincing people that "testing" tours sprucing emails and getting the right keywords and color join buttons will effect the business in some great way.
Truth is we've had 12 years of "Traffic is King" and "Marketing Gurus" and sales have been declining per 1,000 surfers since day one. Today the industry is hemorrhaging money. Some big sites are picking up from those getting out. but the industry is in decline. If that's the result of 12 years of "Traffic is King" and "Marketing Gurus". Then why should anything they do change it?
Another tour that misleads or over inflates the customers expectations of the site, leads to another surfer on a free porn site.
The situation today is can the majority of the industry spend the money to effect the change that's needed?
The cost of a marketing man is far less than the cost of really good content, even in the good days of online porn few could really afford it. Or had the business sense to work out how to get great content, in many niches, for free.