My sister used Groupon on her brick and mortar business and generated 2000+ sales.
They want 50% of the money, but negotiated 40% of the sale price. They usually pay you over a longer time but also negotiated to be paid out 90% of the money within 30days.
You can set up the terms and conditions. One of the conditions made in this deal was that anyone purchasing the offer had to be a "New" customer. If they were already in the database then they would have to be refunded by Groupon.
Bottom line, they gained 2000+ new clients, of which Groupon says about 20% will NEVER use the coupon offer before it expires, and they have been able to upsell almost every one of the new clients that have come in.
