Thanks a lot for very useful advice! I will definitely look into everything and implement it.
I've looked at Google Keyword tool how often this gets searched, and it is kind of discouraging. Maybe I should've done that before starting the site

On the other hand, there's only ~ 400 people who are like me in the world (and are online). If you add everybody who doesn't have internet, that's still a few thousand people at most. I feel pretty special
