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Those that blocked ads do count as impressions, but as Theo stated that is a small percentage.
But banner ads are only part of the equation. When an ad campaign in purchased I work directly with the advertiser to try and make sure they are using all aspects of their campaign to gain their company the highest level of access to their target audience.
So far this thread has produced only one actual advertisers opinion, the rest of the opinions are fine, but they do not reflect the opinions of those who actually advertise. We have some advertisers here that have been with us almost the full 10 years that I have run this board, they know how to use their advertising and they generate not only a direct ROI, but also they have generated a full brand from their years of advertising.
I personally believe that it is short sighted of those who have no direct knowledge to say that it is not worth it, especially since I have watched entire companies build a solid business from their years of advertising. Now with that said, could you also build a solid business without advertising on GFY? Probably. Will your business benefit from advertising on GFY? Yes!
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