Quote:
Originally Posted by camperjohn64
Because the company I work for is trying to build a Groupon knock-off, they've been looking at the groupon data, and have noticed that if you look at the return customers, there are really very few. Meaning: "lots of hype, try it once, never come back!"
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first, how does the company you work for have 'groupon data'? and if it's true that the % of return visitors is low from Groupon then Groupon and its clones will be a fad. One thing though, small businesses are like small webmasters, desperate for customers/traffic, so they'll keep buying crap Groupon customers the way desperate webmasters still are buying and paying far too much for traffic from brokers and ad networks. Because the only other option is to watch your new business fail, as a good % of new small businesses do.
For many businesses Groupon is a can't lose marketing opportunity, if I own a bowling alley or a gym or a golf driving range and it's never filled on a weeknight I can do a Groupon offer for weeknights and even if I don't get one return customer it really didn't cost me anything.
I think Groupon will be a great opportunity to short sell - it's a cute idea that already has a thousand imitators.