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Mainstream just puts up dumb untried idea's and gets mad cash from dumb investors, its a industry in itself. It works like this.
1: Come up with dumb idea
2: Find wealthy idiot to fund it.
3: Go with the idea blowing money on frivolus shit and over pay the marketing directors.
4: Fail.
5: The concept is regarded as an interesting attempt as the brand dies horribly in consumers eyes and the marketing guys behind it pat each other on the banks. I mean Backs.
6: Developers jump out of buildings realizing how stupid they were spending 6 months learning shit for nothing.
Rinse and repeat.
Adult tries new ideas every day on a shoe string budget while using tested methods and educated guess.
90% of mainstream marketing concepts are retarded as fuck all, ineffective and exit the room with laughter and shame following them. This is why Adult is more or less stagnant when it comes to marketing. There really is nothing much more to it than getting something for people to look at and click.
IMHO I am tired of all these different platforms professional web developers are supposed to explore spend time on and learn then flush it down the fucking toilet because it was a dumb idea. ( AKA Ruby on Rails, ColdFusion, VRML and the fuck ton of other failed "Cult" API's/Frameworks).
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