Quote:
Originally Posted by mpahlca
First part, if i was running the company I would spend a week and really go over the details of my company.
How much am I making and from what?
What is the exact cost of each element that is making me money?
Once I had the details I would make a budget, including a salary to myself, that I could live with then I would re-invest the rest into the company spending all the extra on expanding my footprint. I would hire staff for redundant tasks then postion myself to learn how to best monetize my sites, this would allow me to spend some of that money on acquiring more traffic.
There is so much cheap traffic right now, that its all about finding a way to optimize your landing pages to get sales. I would invest in something like visualwebsiteoptimizer.com do multi variate and a/b testing on a percent of my traffic while refining my landing page per source.
If you can do this and do it well I see no reason for you not to be able to grow.
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Thank you Michael! I am actually doing much of what you suggested:
1. I hired people to do redundant tasks
2. I've optimized my landing pages (tho I will certainly check out your suggestions) but my best sites are already doing like 1:400 or better so I don't know how much more I could squeeze out of them.
3. I A-B test everything
However: what do you mean by "expand your footprint"? And while cheap traffic is available HOW would you suggest getting it? I'm doing all this business on around 20k uniques network-wide daily! LOL
Thanks again - and best of luck in whatever you decide to do.
