Dexter, The euro traffic (UK, Germany, France, Spain etc) is worth more than the USA but its key to find out what type of carrier/network and the handsets the customers are coming in on. The reason the price is higher and it converts so well is the mobile billing (premium rate WAP and SMS solutions) that is used for one off purchases or subscriptions. If the traffic you have can be targeted by region, carrier/network & handset then you will really see the value of it. Wifi traffic is hard to convert as you have to be able to identify the customer before they can use a premium rate mobile billing solution. Each region has it different rules and regulations to follow regrading the payouts & content. The carriers/networks still demand a very high % for using these premium rate solutions to bill your customers!
A suggestion maybe not to sell the traffic but to find a partner in the EU that has the right products, platform and billing and knows how to convert the traffic in the key regions. Do a rev share deal so that you earn for the life time of the traffic rather than just a one off payment.
