I'm reading more on their site and this shit is actually hilarious...
they are going after the big companies who have "channels" and online presences, below is their claim against MTV's UK version Viva.TV...
Quote:
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Each element of the service, as listed above, contains programmes the form and content of which is comparable to that normally included in television programme services. All of them are preceded by adverts and the music videos follow the conventions of music videos found on broadcast music TV channels and also on general entertainment channels. Indeed, many of the videos will themselves have been shown on broadcast television. ATVOD’s published ‘Guidance on who needs to notify’ states that music videos are likely to be viewed as ‘TV-like’ programmes.
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So yeah... "TV online"... pay the ATVOD... WOW
-Loki-