You have to look at sponsor click through rate versus your bounce rate too. If you have very good ad clicks the high bounce rate might be a good thing depending on what you are after with your blog. I build many blogs almost like a FPA, I don't care much about BR on those since It's the click I'm after, those are made for the quick sponsor click-through. Some blogs I want low bounce and to keep the surfer as much as possible to build up a good base and increase the SE traffic.
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