Quote:
Originally Posted by dyna mo
Hi Allison,
what is your advertising model in this scenario, if you don't mind sharing? is there corresponding marketing to advertise your paysites on the page that also has your video? are you paying by signups or a straight-up advertising deal? also, are these statistics typical for what any quality paysite could expect from advertising?
thx in advance!  |
Hi Dyna Mo,
We tested a few different things and the obvious ones have worked. We try to match the content they are watching with the rule as best we can. So if it's a MilfSeeker episode we try to send directly to that Milfseeker episode and if we can't we send to the Milf niche in general.
We've also found that sending to a non-recurring billing option works best. So just a 1 time $24.95 for 1 month or $9.95 for the week. This seems to be a consumer who has probably been burnt out by the recurring billing model & cross sells.
We also advertise our buy an episode once & own for life product which seems to do pretty good as well when we link to just that episode.
We have not yet tested too much with tweaking the language of the ad text and I'm sure if we did, we'd see better click through rates as well.
Now, I think these results will probably be typical, but other companies who have more niche or unique content could see better results. I mean, we'll admit our content is similar to 3 or 4 other companies out there so as long as there is similar content still up on tube sites the click through ratio won't be that great for us. Now for a company who specializes in a certain girl or less general niche or style, they'll probably see much better results than what we see, but their content might be uploaded less to begin with so the gross might end up the same.
All of the advertising rules can be set up in a simple excel spreadsheet or linked to data from the database itself. We do the latter where we can tell what episode the traffic is coming from & redirect based on that. The same concept though can be set up spreadsheets.