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It all depends on the sponsors you are using and your traffic sources. I have some premium Google traffic right now which is doing very well with one sponsor. Yet I have others who are getting traded skimmed traffic who are over 1:10,000.
Keep checking ratios over a reasonable term and make adjustments based on them. That's all I can advise that you do. If you've been around you know how it is. Sometimes you can send 20,000 clicks to one sponsor and make zero sales while if you send the same 20,000 clicks to another you might make 30 sales.
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