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Originally Posted by Quentin
Here's something I think a lot of people are missing when they read about this: the $185k is merely the application fee.
As the term "application fee" suggests, all paying that fee does is to put you into consideration for the TLD you want. If other parties are interested in the TLD, even if you make it through the application process (which is not a slam dunk, btw), then you'll find yourself in a bidding war for the TLD, unless you can make the case that it should be awarded to you over the other contenders for reasons grounded in intellectual property/trademark/etc -- as I'm sure a lot of the biggest companies/brands will do.
If you actually end up being awarded with the TLD.... then the real expenses begin, of course. The technical infrastructure requirements alone will be a deal-killer for a lot of people who might otherwise be interested in owning/operating their own TLD.
Anybody who is interested in the idea of owning a TLD should really check out the gTLD Applicant Guidebook ICANN has published. I'm reading it now myself, and my strong hunch is that for most people in the adult industry, after reading through module 1.5 ("Fees and Payments"), their enthusiasm for the idea will be somewhat reduced. ;-) |
I know it's just an application fee, that's why I said:
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Basically, ICANN said: "FUCK OFF, WE COULDN'T CARE LESS ABOUT INTERNET REGULATIONS, JUST SHOW ME THE MONEY!"
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And the 4 months "time frame" is really funny, they're screaming "hurry up, we want mo'money and we want it now!"
This being said, I can see many marketing and business gurus raising a few millions to develop the new TLDs, they won't care at all if they work or not as long as they get the money. Think about this: you go to Ford and say "hey, let's develop the .car or .ford TLD! I just need 5M!" That's less than what they spent in advertisement... PER HOUR
And the same could happen in adult. And again: A good adult TLD could worth tens or even hundreds of millions... if done well. OR, like I said, you could lose everything. Either way, I'm sure several "brilliant minds" are contacting the biggest adult companies (or even mainstream) to do this. If not, they will do it in the next 15 days, it's a race to see who will "catch the whale". In general, it's pretty safe to say chances are 99% of them will fail. But maybe the remaining 1% may work, and that 1% MAY change the face of adult business. AGAIN.
But well, since being in denial is just a sport in adult industry, please don't pay me much attention
