I'm Michael C, webmaster of
sextube.com.
We work with a lot of paysites and learn a lot working with them. There are often not enough opportunities to share tips and advice with our partners.
Let's start with something basic: make everything clickable.
Here's a rough example of a tour page. Assume none of the images are linked with an anchor. The only thing clickable is the join button:
Remember, only the join button has an anchor meaning that's the only thing that changes the mouse cursor when you hover over it. Yet if you were to heatmap, it would look something like this:
That's a lot of clicks that could be going to your join page, or somewhere else for "stickiness". The lesson here is to
make those images, in fact, ANY images on the page, go somewhere. This becomes even more important as people shift to touch input such as tablets. It's going to happen. Star Trek predicted it.
This tip may seem obvious to some, but I often see websites designed by graphic designers and not by marketers.
There are plenty of other small, simple changes that can help you double, triple or quadruple your conversions and increase the effectiveness of your campaigns.
This is not a tube-specific tip, but there are plenty of them.
Since the start of my tenure, sextube has doubled in traffic, WITHOUT pirated or licensed content. Our mobile division is growing at a massive clip, with half a page, to a page, in views added to each visitor, just last week, with simple changes.
As some of you have heard, sextube.com was recently acquired by manwin. I have not decided what I'd like to do next, but I want to do something I've been meaning to for a long time: provide more feedback to our partners. I've always been surprised by the lack of contact I receive from paysite operators, even those who use us, and other tubes, quite extensively for promotion. We have a lot of stats and experience with their campaigns we can pour over and share with them such as which videos get the best responses, which banners perform, how many people are checking them out on mobile, and more.
We're not pornhub big, but we have a tremendous amount of traffic. I think because of our smaller size, and flexibility to work more closely with partners, sextube.com can be a great platform for you to test and try out ideas. Want to schedule your clips? We got that. Want to try out different custom thumbnails? We have that. Want to switch out some banners in the various spots? Just let me know. We've had paysites go from 1 sale/day to 4 sales based on suggestions and experimentation.
My background is also in porn production, video editing and graphic design so there is a lot of experience at your disposal. Give sextube.com a try. You can reach me at, michaelc (at) twistys (dot) com.