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It will be hot for a while no doubt. Big companies will see the benefits of free publicity for being one of the first to dish out $180k. After a while people will simply become confused and inundated with a hundreds of different extensions.
"Wait!? How and where do I check my online statement now? Was is bac.bank, bac.money bank.america, bac.financialinstitution? ... geez, why don't they just use bankofamerica.com?"
People are dumb and show no signs of getting smarter.
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