I don't remember which article that I read said 10,000 domains......but,
this single conference said that among it's attendees, about
4,000 were considering a registration of some kind.
Quote:
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There could be plenty of work for them: I have heard about many dot-brand applicants, most recently from among the 9,000 delegates at the annual meeting of the International Trademark Association. And of those 46 percent in-house trademark counsel who said they will or may apply, dot-brand is the most popular type of registry (94.3 percent favored a vanity string; 25.7 percent liked the sound of a sub-brand gTLD and 31.4 percent are flirting with an industry keyword one).
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Link to Article.
By the way, this site is a great resource for ICANN info.