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I personally think individual efforts would go a lot further than a copied letter repeated over and over. It's kind of like those templates to submit emails to your senator or congressman. When it says the same thing, it's easier to just delete. However, if individuals make separate arguments it will require them to evaluate each one and do research on each argument.
First thing's first though and ensuring you have trademarked what you believe are your trademarks will help not only on this issue, but many business issues so it's worthwhile to do.
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