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It's a good scam to get peoples sites. Send them an email about trademark violations, they get scared and send you an established site for free.
A url could be a company name or a way to tell what a site is about. U are not trying to be flickr u are just saying what the site is about. This letter is just to scare u and get your site. They had every opportunity to buy the url like u did but didn't.
good examples are any sites like mcdonaldssucks.com
according to this guys argument you couldn't ebven have a site with a town name in it because they are all incorporated. newyorkreviews or bigapplenews or a person like barackobamasucks.com
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