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It's crap!
Here's what every site owner needs to know about Google.
- Your content needs to be readable by Google. Pictures are NOT readable.
- Your content (text & services offered) needs to be RELEVANT. It needs to be about something and contribute to what surfers are looking for.
- Your keywords and other tags need to be RELEVANT to the content.
And it definitely helps you to be good to Google. Don't try to screw them over. All they care about is delivering qualified clicks to their surfers so the minute you try to trick them with BS SEO tricks, Google will banish your site to the last possible page.
You don't need a book to understand SEO. Try googling the phrase "How does Google index my site?". Read ONLY the information posted on Google, from Google, and ignore all the other bullshit.
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