Quote:
Originally Posted by mynameisjim
That would be considered an anti-piracy success. Usnet, IRC and private FTP sites aren't going to take up the first 50 pages on Google when you search for any movie title.
The goal of fighting piracy is not to stop it 100%, it's all about managing it. As long as it is either technically too hard or too inconvenient for the average Joe, you are managing piracy.
I made a post about the Xbox recently and that's a perfect example. You can crack open your Xbox and add a chip, then run pirated games after some additional steps, but it's beyond what the average Joe is capable of doing, so piracy among console games is managed pretty well when you compare it to other forms of media.
You'll always have your "collectors" and techie types who will share no matter how hard it is. The goal is to make it so the average Joe thinks it's not worth the effort.
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The goal *should* be to make the product available how the punters want it, at a price they are prepared to pay.
Look at music and movies. They did what you are doing. Trying to fight a battle you can't win. Then they changed tack, and iTunes came out. Offering people music at a reasonable price that was REALLY easy to get. One click. Done. The experience was BETTER than piracy. So it succeeded. Now look at movies. Same thing. Netflix came about offering a BETTER experience at a reasonable price. Huge success now. Many camps are saying netflix is solely responsible for a reduction in p2p traffic on US ISPs. How about games? Look at Steam and the success they are getting. Same point. Better experience.
I'd suggest the time and effort and money spent trying to fight a battle you admit you can't win would be better spent trying to create a better mousetrap. After all, it has worked for movies and music.