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Originally Posted by Barry-xlovecam
In fact, registrars can refuse to accept names that contain obscenities, cusswords or what is considered racial or religious slurs.
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Yes, I'm aware of this. Neustar prohibits .us ccTLD domains from containing George Carlin's 7 dirty words - shit, piss, fuck, cunt, cocksucker, motherfucker & tits.
Quote:
Originally Posted by Barry-xlovecam
I meant more in line with a business trade name.
Maybe "gofuckyourself" might have difficulty obtaining a trademark because the expression is also an insult with an obscenity in it.
99%+ of registrants would have no problem.
I would imagine many states might refuse to incorporate "gofuckyourself.com" for the same reasons.
But even if you choose to do business with a name that is less than "politically correct" ? if that name is of so much value to you pay ICM off and defensively register the name. So what if it may cost you $100 a year or so. A waste of good money, I agree, but a necessity that ICANN has imposed upon you.
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I would agree that most adult entertainment company names will probably not have an issue with obtaining a trademark. However, adult entertainment companies use many brands that will likely encounter trademark registration problems. If someone's adult brands include tits, pussy, cock, dick, cum, ass, etc, they'll probably be shot down. I didn't include those terms in my post above because some of these words have multiple definitions, including those can also apply to mainstream or can form parts of non-adult words.
If a company has hundreds of brands, protecting those brands is no longer a few hundred dollars, but an amount well into 5-figures. If a company needs to renew those year after year, one could be looking at hundreds of thousands of dollars. Who needs .XXX when there are plenty of other alternative TLDs with less restrictions and a much better cost structure?