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Old 07-04-2011, 12:07 PM  
kane
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Join Date: Aug 2001
Location: portland, OR
Posts: 20,684
Quote:
Originally Posted by Paul Markham View Post
Your basic thinking and the thinking of the online porn business is wrong.

If millions could now access porn online who couldn't before. Then why do you even need affiliates to give away free porn. Why is traffic King, other than it takes 1,000s to get a few sign ups? You had these millions and got them off for free, the idea is to make them buy to get off. This isn't a new thought, nor just me. Remember when people were saying too much free hardcore porn on a TGP was hurting sales?

The idea online porn made more money than offline porn is also wrong. It might be that as the online porn grew and offline porn shrunk because of the free porn online. Of those millions coming to online, many were porn offline buyers previously. The Internet offered only one plus, free porn. All the talk about online delivering a product offline didn't is crap. There was amateur porn long before the Internet

You probably look at what a porn producer made and think that's it. Times that money by 3 or 4 and you have a closer figure. But including offline retail sales is something online refuses to do.

Building an enormous barrier between the millions who wanted to look at porn and those who sold porn is stupid. The example of someone giving away nibbles in a supermarket is so flawed it's amazing people keep coming up with it.

Think of it along the lines of loads of people standing outside a supermarket with bottles of beer trying to sell crates of beer inside. The free bottles are endless, more than you can consume. What you see for free isn't always a good representative of what's inside the crates. And you have to buy a recurring months supply of crates, whether you like it or not. The free bottles are always there just when you need them.

Blaming me for what we did is also wrong. By the time we opened our paysite the affiliates had the business by the balls. Play to their tune or whistle. Also we had other eggs in other baskets, the paysite was never our main income.

No this is the time where the promised land is elsewhere. Online has now ruined the porn business. Eventually companies like Manwin will fade if they stay in porn. The consumer is so educated that porn should be free it's pointless trying to build a site and set up a new business. Maybe there's still some money in offline, but not for us. We made our money over the years and as you say I have been preaching this message for a long time. I saw this coming, it was obvious to anyone who knew anything about porn.

We put away enough money to look after us fr a long time. Not gambling it on starting a porn site.

Today there's is only one way forward. And it is as you point out. Build something that will sell and don't let the affiliate system control the building of it.

It's probably too late for any of us. The really good solo girl sites might hang on and make a Ma & Pa living. The Manwin's and FTV's of the industry will last till the very end. It was great while it lasted and I have some really great memories from porn, both online and offline. Online porn made us a bucket full of money, remember when the cry was "Non Exclusive is saturated"? It takes a lot of sales to saturate a main stream niche like teens. Either we sold a scene a lot of times, or that idea is also bullshit.

Producing the same porn as everyone else and making it exclusive has one benefit. It helps affiliates get the galleries onto TGP sites, to the buyer it means nothing unless it's very special content. Most sites couldn't afford decent content even in the boom times.
The simple reality is that millions can now access porn easier and safer than they could before. I grew up in a small redneck very conservative town. If you wanted porn the only place to get it was to drive about 30 miles to the next big town over where there were two different porn stores. I personally know a lot of people who have never set foot in one of those stories and had never purchased porn, but have bought some kind of porn related thing (be it a DVD, toy, membership) online. The reason? They don't want to drive all that way to get it, plus you risk being found out. The last thing a lot of people want is to be seen coming out of a porn store by someone they work with or live by. Attitudes have changed a lot on that in the last 10 years, but for many people in many places this is still the case.

The reason many people need help getting traffic to their site is also an easy one. Do a search for teen porn on google. There are only 156 million results. If your site is among them and you don't know how to get yourself ranked high enough in the results to make a difference you might need some help. Of course the model was too easy for too long. For a long time it was easy to build a paysite, open an affiliate program and reap the rewards. You yourself admit to doing it. You rail against the model, but then admit that you went along and gave everything to the affiliates because everyone else was. You didn't have to, but you chose to. The bottom line is that if you don't know how to generate traffic you are dead in the water. You can have the biggest, best site in the world and if nobody can find it then the site will be worthless. So the question is can you create enough traffic on your own to make enough sales to support the site? If not you need help.

As for porn growing. It has. Here are some stats.
http://internet-filter-review.topten...tatistics.html

According to them in 1994 porn video sales were at around $2.5 billion per year. In 2005 that number was $4.28 billion dollars. When you look at the graph there is slow growth between 1992 and 1995. All of a sudden in 1996 it explodes and takes off? What changed? The answer is that the internet suddenly became easily accessible for many people and many of those people felt safe buying porn online.

It is worthless to argue what happened that changed things for the worse, it is done and there is no changing it now. The cat is out of the bag and not going back in. One of two things will eventually happen. Either the business model will change so drastically that we will just give most porn away for free in an effort to sell other products like dating and cams etc. Or that model will eventually wither on the vine and we will see a time when people throttle back and return to trying to keep their stuff locked down. Of course piracy plays a role in all this as well so we will have to see how that plays out too.
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