Quote:
Originally Posted by icymelon
Matt from google has a tube video on this and he admits that this issue is always in debate. Having the exact keyword in the domain name does produce higher serps.
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That's the thing - he had that recent video where he said Google had "received complaints" from people about the rankings of exact match domains (who tf would be complaining to Google about that?) and he said they were considering lowering the weight given to them. People reacted like "holy shit, they're 100% sure lowering the weight on them tomorrow to nothing and they're going to be worthless!"
No...he clearly said they would CONSIDER making the change, and I think when they look at it deeply, they probably won't do it. Why? Even if exact match domains are a significant factor, if the benefit is kept high on the extensions that would cost more for the better domains (com/net/org, some ccTLDs) and not as high on the ones that wouldn't, it would still be prohibitive for MOST spammers/scrapers to use them extensively. That and CTR being better on them may be something Google likes even on serps so that there's a nice traffic flow. The only thing worse than a visitor to Google clicking results and bouncing off due to the site not being good is not clicking them at all.