Quote:
Originally Posted by grumpy
what a surprise. I advertise cookies and my domain is bestcookie.com, i bet the clickrate is higher on that domain then advertising cookies with the site xyz.com You dont need a study for that.
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You advertise cookies on keyword chocolate chip cookies. Your domain is BestCookie.com. I also advertise cookies on the same keyword but my domain is ChocolateChipCookies.com. You don't think it's interesting that mine would get 45% higher CTR than yours with the same ad? (if it followed the results of the study)
A lot of small businesses using Adwords might be paying hundreds of dollars more per month on Adwords than they would if they bought an exact match domain and used that for the ad instead, which in the case of a .net or .org, would probably see them recoup the expense in 1-2 months.