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Originally Posted by Sly
Banners are still quite important and galleries serve their purpose, but the "market" is much different now. Perhaps it's like selling DVDs. Sure, people buy them, but you need BluRay and digital download as well.
Flash banners seem quite popular, as well as other media rich banners. A lot of mainstream sites I visit now have video banners... you click the little tab to expand the ad and get a demo video of sorts, pretty cool. Possibly an idea for porn? Not sure if I've seen that around.
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Very true. However, still, clean and simple always works. The KISS principle.
And yes we never did flash banners, or anything too fancy with the coding. Just graphics. Clean, simple and effective. And priced decent for the service.
Fletch has had regular customers who know their traffic, make money, and know what works... simplicity. If the product/content is good, the banner doesn't need to be flashy. It has to be eye catching and focus on getting the click.
http://en.wikipedia.org/wiki/KISS_principle
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KISS is an acronym for the design principle "Keep it simple, Stupid!".[1] Other variations include "keep it short and simple"[2], "keep it simple AND stupid" or "keep it simple and straightforward".[3] The KISS principle states that simplicity should be a key goal in design, and that unnecessary complexity should be avoided.
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"unnecessary complexity" in this case would be ugly ineffective banners that don't pull clicks like Fletch's work. heh
People will always need banners. I know this because I run so many sites now and pretty much almost everyday we make a new banner for one of our projects. Some days I make batches of them all day long.
Banners are the billboards of the internet. And despite the awesome technology these days, nothing works like a big fucking bright ass billboard on the side of the highway. Same with a nice eye catching graphical banner. Don't need anything fancy. Just effective.
