Here's a better idea. work out your average retention time. Must be all of 5 weeks. And sell a 3 month join for $30. This way you've lost very little, the potential customer thinks he's getting a great deal and yu get more sign ups.
Before you say it about me, our average is a lot longer, so doing it would need to trable joins at least to break even.
Cue Damian for a stupid reply.
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