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Originally Posted by lazycash
There's many thinking outside the box, nobody is going to spoon feed you new and innovative ideas just so you can tag along. Sure the easy route is to wait for that next great product/site that is refreshingly new and converts great, however this isn't 2005 where a new sponsor program opened up every 2 weeks, it might never come along. So instead of waiting, use the sponsors we have to work with as affiliates and work on creative ways to generate and filter traffic and improve conversions all while minimizing expenses.
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Are these out of the box thinkers the people driving traffic or the people supplying the product? If it's the driving traffic people, how much relies on free content. If it's the product people, examples please.
On driving traffic I agree we have been very innovative, on product don't see it so much.
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Originally Posted by wehateporn
If adult webmasters went along the same route and fined anyone who shows nudity or more outside of paysites then it would be a winner, but it would require a lot of organisation and a bit of corruption to make it happen. The corruption bit is pretending we're bringing in the laws to protect children from seeing what they shouldn't and that sign-ups are for age verification
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The organisation bit was the block.
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Originally Posted by mountainmiester
Markham as with many here, are content people. The unfortunate truth about today's adult site is that is content is not the king as it was. It takes much more to convert your audience and to keep it.
Unfortunately, when one only sees what they see through the lens of a camera, they tend to miss the truck about to run them over.
I have no opinion of Markham one way or the other, I've never met him and I don't judge people by their board entries however, to be successful today, you need a lot more than just content as I had stated in my article for AVN last summer. ( http://business.avn.com/articles/tec...ry-406234.html ).
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Agreed. I've always been into producing the best product to fit my market that I was capable of. For a long time it made us a lot of money. We sold it to the publishers who appreciated the value of a good product for it's retention and conversion abilities and paid a good price for it.
The online porn guys never appreciated the value of the product, until very recently. So it became a traffic game. They were converting poorly, retaining poorly and the competition between sites, because putting one up was relatively easy, was immense. Then traffic was king and the affiliates was the President. Affiliates needs were always more free content, more tools to get free content online and more money.
Custom content was saturated on TGP sites. Very few sites could afford good content, so the prices paid meant shooters who couldn't command a good price didn't work for custom. This effected conversions and retention. The solution was more traffic. To get more traffic people gave away more free porn. Escalation was inevitable.
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It takes much more to convert your audience and to keep it.
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Agree 100%. And just throwing traffic at it isn't enough. What does it take?