Quote:
Originally Posted by Paul Markham
No they didn't ask for a refund, they just never bought that product again. And sales went down and down. The chances of getting it onto new retailers shelves became less and less and the product/brand suffered.
Today look at it like affiliates, try a program, if it doesn't perform they move on. surfers try a site, if the like the tour they might buy, if they like the members area they stay, if it's nothing special they do neither.
Is the main solution to drive more traffic to the site or convert more of the traffic you have?
What would affiliates like. More affiliates driving traffic to the site or more of their traffic converted? Silly question, so think about this. How does a site get more traffic easiest.
It takes much more to convert your audience and to keep it.
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The situation around here seems to be something like this:
Most of the webmasters here simply cannot get past the traditional methods of relying on search engine results to gain visitors to their sites and are still hung up in the Google Dance, which dance changes its tunes and steps almost weekly. The Panda thing literally killed thousands of websites, movoing them from high PR to like page 647 so that all those meta tags, keywords and all that Google fol-de-rol proved to have gotten the webmasters noplace.
Driving traffic through any of the various means of automation; double-opt-in emailing and auto-poster porograms are regarded by those same webmasters as "spamming" and they feel themselves above them. Of course every mainstream company on the planet engages in at least opt-in mailing; each and every time you register a product, sign up for anything free or agree to receive a newsletter, you have signed up to receive *commercial* emails from not only the company with which you signed up but their friends and buddies as well.
And you know what?
It works for them even though many people forget they sign up, didn't read the privacy policy or TOS and then howl about being "spammed" which of course they were not within the definition of the CAN-SPAM Acat of 2003.
Is it better to dirve traffic or try to improve the so-called *quality* of visitors in order to get more signups?
To me the asnwer seems to be obvious!
IMing is a number game. I'd rather have a larger number of views, which will generate a larger number of signups than sitting around trying to convert more of the much smaller amount of traffic already coming in.
More views = more signups = more $.
There is also the fact that most people who sign up for trials don't cancel for a couple of months, so you've got some guarranteed residuals based on the fact that cancellation requires cancelling witin the TOS which normally requires compliance with the TOS, so you've often got another month built in.
I do so love recurring billing!
Far as forum auto-posters go, I'm fine with them and use them. Forum mods don't want open posting they can require manual approval and when they do so, they find out how many real signups they are getting for their silly-assed forums and blogs anyway and ignore the fact that the more posts they get, regardless of the source or linking involved, the posts and signups actually help them with their precious Google Dance.
Short version, it boils down to this:
Are you a starving scavenger waiting for something to die or are you a predator, headed out to kill something to keep from starving?
Are you this?:
Or this?:
Well, which are you, punks?