Mine go up and down. I'll have a few good months, then the sponsor craps out. I switch them out, things go back to normal.
Unfortuntely, the NEW sponsor tends to crap out after awhile, so I pop the old one back up.
Fer instance:
I've been promoting Duke Dollars in the same spot - just updating the ads every now and then - since 2004. Every so often sales go in the crapper. I yank them for a month or two and put up something new. Then THAT craps out, so I put DD back up and things work out for awhile.
Rinse and repeat.
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