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Have you consider offloading the heavy lifting to a cloud service in a CDN? CDN's are built specifically for this very problem.
Gartner states most companies are leveraging about 10% of the computing resources available them via their own infrastructure (owned and managed infrastructure is not optimized). Therefore there is huge movement to “cloud” infrastructure so you pay for what you use and nothing more. Further lowering cap X costs and costs surrounding the management of infrastructure.
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