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Hi John,
Seo - in my experience - revolves around two things:
1) get the site set up correctly (in the eyes of the search engines)
2) Build incoming links using your keywords as anchor text.
...... repeat ad nauseam
You can save $ by doing a LOT of this yourself to be honest - you'll need to check out the popularity of the keywords you want first.. then get creative.
We do, as you might expect , do some seo - but this is what i always what I tell folk
Beware of ludicrous claims......
Best,
Stef
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