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Basically you are asking friends and people who are interested in what you are doing to become business partners where they GIVE you the cash to build the business and they are owners for some percentage.
A business plan is a good start, but your best pitch is always in person. NDA is meaningless because and only needed when you have Intellectual Property to protect, AND ideas cannot be copy righted.
THINGS TO AVOID:
People who offer you loans
selling shares or any money-in/money out agreement (that requires SEC filings).
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