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Old 07-27-2011, 02:27 PM  
dyna mo
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Originally Posted by TheSquealer View Post
Sure. The economics are great. You can charge $300.00 per month for working them out with a fistful of crap from Sports Authority in a park. There are boot camps popping up everywhere in all cities charging retarded rates - 250.00 - 300.00 per month for 3 sessions per week, and outdoors at that. I think that in itself speaks volumes about the failure of gyms. Group fitness studios, small personal training studios etc. Those places are spreading like wildfire and all the large chain gyms are suffering dearly for it. Large gyms rely on selling the facility itself and all its amenities. With that comes massive overhead and people really don't tend to respond to all that stuff. I mean people who lift, lift. They typically don't care about basketball courts or swim pools. People who care about basketball don't tend to lift etc. The economics of a large gym are terrible and the cost of trying to be all things to all people is very prohibitive. I love racquetball. BUT.. what a fucking waste of real estate in a gym. 800 sq foot where only 2 people can use it at a time? You can put 16 people in a group class in that same space and charge them $150.00 a month for a 30-40 minute class. 10 classes a day X 16 people X 150.00 per month.... X a multiple of 2 or 3 since no one is coming every single day and you have some real money for little overhead and are better maximizing revenue per sq ft.

I can't give you exact stats. I don't pay much attention to the growth of those small businesses in correlation to the decline of large chains. The large chains are all hurting.

I am personally very grateful for large gyms. They did 2 very good things for us..

1) they got people familiar with the high cost of personal training
2) they fucked those clients over

That leaves the doors wide open to anyone with any sort of personality and business sense to step in. And when you have 2-3 large gyms in a 5 sq mile radius... that's a lot of dissatisfied clients who still are willing to pay for results and service and who are looking for an alternative.
appreciated! reason i inquired is i've been spending a lot of time in downtown los angeles and i've checked- there are 2 exercise facilities in the 14 square block area known as the historic core. this is where most of the live/work spaces and converted lofts are located in dt.

one of the exercise spots is a cross fit garage- hardcore crossfit guys only, i'm sure you know the type. the other is like you mention, they posted a cheap flyer in the elevators and they are doing group led p90x/kettle bell kinda op, 3x a week @ $345/month.

there are no big fitness centers here, there's a ballys several blocks away
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