Quote:
Originally Posted by loreen
I remember you saying you changed the header before and really screwed up the conversions. I'm really curios to see how this more modern look will do.
It looks better, no doubts, but the old one had a special feeling that you also got while watching and hearing Claudia Marie. That accent, that decadent glamor a la Marylin Monroe...
Also, I think it needs more 'call to action' buttons, there's only one small "Instant access" on the page, I really looked for it to see the join page and had trouble finding it. Conversions could improve drastically with 2-3 more buttons or writings that go the join page. A 'click here for more' would certainly help.
Anyway, congrats on the change and props to Zuzana's Studio for a slick looking page.
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What I did wrong the first time I changed the header was I tried to do it myself. lol
And quite frankly I was going to a dry well when it came to ideas for the graphics. In that particular instance I put up a header I had worked on and I just never felt "right" with it, and my instincts were confirmed...so I took it back down.
The opposite has happened with this header from Zuzana Designs. It was "love at first site" when she showed it to me.
And yes, I do agree that I need a bit more "join now" text. I think I'm going to try to figure out something for the individual trailer pages for that. I may let this "settle in" for a few days or couple of weeks first though. I've had a lot of success with a "soft sell" without pushing JOIN, JOIN, JOIN at people...but I do believe you're right and I am gonna think about it for a bit and try to get a nice piece of text above or directly below the trailer vids over the next couple of weeks.