So I'm going over a few different business models, ofcourse there are thousands things to be discussed, but what interests me most right now is the following:
What we currently have is that a Guest comes to the site. Once he clicks on a video (which nearly everyone does) he is shown an error and that he needs to create a free account.
With that free account he is able to view 4 videos after which he is given a chance to upgrade to a premium (paid) membership.
The reason we did this is because that quick sign up gives us access to their email address so we can stay in touch and try and sell to them at a later stage. Because of this we have almost 15.000 extra email addresses in our file.
I was at this event the other day and spoke to a dozen of people, consumers, who all told me they'd never sign up to a site just to view a video, which I could understand.
What are your thoughts on this? Ofcourse we could TEST cutting out the whole middle thing and just have a Guest and a Paying Membership. Looking to get some thoughts rolling here though, might lead to a discussion beneficial for more people.
