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I really dislike the "error" message that many sites are giving these days, even if you also tell them they have to login. To someone who is new on the net, they may think there is a problem with your site if all they notice is "error." It just seems like a negative thing to throw at someone after a click, and I know if ANYTHING about a site makes me feel uncomfy, they will never get my credit card number.
"For Members Only," "You Must Have An Account To See This Video," or something along those lines would be better.
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