I should add that one of the reasons doctors usually offer a cash discount is that you paying upfront saves them administrative costs. If you were talking to one of the administrators whose job is mostly dealing with insurance, you might want to appeal to the actual doctor, who may be perfectly happy to take you on as a patient.
If you have a doctor you see for anything else, you should ask them for a recommendation. I always find the best people that way and I think that is how most people find healthcare providers, other than insurance referral.
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