|
Roughly 1,500 .xxx domains have been allocated to 35 porn companies, and many could go live ahead of the extension's official general launch, which is scheduled for early December.
"It's actually a perfect example of a Founders site," ICM president Stuart Lawley said of casting.xxx. "It's a generic name... but with a special niche in the .xxx world."
The company also recently announced the second of three initiatives aimed at building up the .xxx brand as a "safe" place to get your jollies – or not – on the web.
ICM has inked a multimillion dollar deal with San Francisco upstart MetaCert, a web-content classification service, to give surfers blocking options if they don't want to stumble onto porn.
MetaCert makes a free browser plug-in that can block sites and insert mouseover warnings into search engine results, based on its hosted database of known porn sites.
Under its deal with ICM, every .xxx site will be automatically labelled as adults-only in this database.
MetaCert chief executive Paul Walsh said the system uses the W3C labelling standard POWDER, which replaced PICS, an earlier standard which Walsh said is "completely broken".
The company, which is chaired by Salesforce.com chief scientist JP Rangaswami, plans to make money in part by selling privacy policy certificates to site owners inside and outside the porn business for half the price of TRUSTe, Walsh said.
|