Originally Posted by Paul Markham

Idiot.

If they renew every month that's not a great sign.

They're unsure of the value of the ad for longer than a few months. If they forward booked 3, 6, 12 months it would be a great sign.

So "most" companies forward book. Which leaves you space to sell.

The fact that they need you to sell space isn't a good sign. Most advertising personnel in "papermags from the 80s" were little more than order takers. The space was so good it had to be pre booked and selling it wasn't required. It was supplied. The last thing they needed was some person going around trying to sell space.

Yes online ads can be rotated, magazines could of increased pages of adverting, but there's still space to be had and some people don't like it enough to cancel and others don't like it enough to only renew every month. The Tubes could just offer 6 months with a discount which is your cut and then you're not needed.

There was a guy on here recently spamming Tube ads and hitting people up on ICQ. Not a good sign.