08-12-2011, 06:53 PM
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Confirmed User
Industry Role:
Join Date: Nov 2005
Location: Cincinnati, Ohio
Posts: 5,427
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Pop quiz!! Get out your test pencils and erasers... From an affiliate perspective...
Pop quiz, please answer which company you would most likely promote. Company A or Company B. Also, please explain the reasoning behind your choice.
Company A: This company has top-notch support. Just the absolute best of the best people to deal with. The are always considerate and polite and constantly express how thankful they are to have you on board with them. They're also always around whenever you need something, day or night. Like a good neighbor, company A is there... hell you could chat with them even if it wasn't about business. BUT your conversions with this company aren't anything to write home about. Some months are better than others, but nothing spectacular. You perform modestly with them. Let's say you make $750 a month with them.
Would you rather promote Company A, OR.....
Promote Company B. This company has horrible support. The people don't really give a shit about you and to them, you're just another annoying affiliate. You wait around for weeks just for a simple 468x60 custom banner. Each time you have to communicate with them, it's like getting your teeth pulled. Tons of "forgotten" emails and unnanswered ICQ's. BUT conversions with this company are always stable. You know your ratios are going to be great week to week. Let's say you make $1,000 a month with them.
Sooo, which company are you more likely to promote? Let's also assume both of them pay on time. Both of them are established and will not dissapear over night and both of them have just about the same promo tools and content available for you. Both of them buy you the same amount of booze at a convention... 
I've always been curious about this. I'm not sure if there is a right or wrong answer here. Some people will say cash is king while others will go with someone they can see eye to eye with and feel appreciated. Looking forward to hearing your opinions...
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