Interesting theory. If its true, it would definitely counteract the problem facing banner advertisers--most people develop a tolerance and desensitization to banner advertising.
Quote:
Originally posted by ldinternet
My guess is that the games banners draw attention towards the top of the page... familiarizing readers with the banner spots leads to better ad exposure, even a short millisecond glance to see if the game is there can lead to a clickthru and a signup.
It's like driving past a certain landmark on the way to Walmart... if there's a hot chick there randomly, 10% of the time, most people will check it out every time they drive past.
Very subtle. Nice gimmick. 
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