View Single Post
Old 08-16-2011, 04:23 AM  
Paul Markham
Too old to care
 
Paul Markham's Avatar
 
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
Quote:
Originally Posted by helterskelter808 View Post
And even though piracy continued for all the time you made your millions, and accounted for a greater proportion of online porn in the 90s than it does now, you believe it's only in the last two years - 'coincidentally' in the years of a gigantic recession - that it's started to have a drastic effect on sales?
The last 3 years have seen a dramatic fall in sales. Piracy is part of that fall.

The reason for the fall isn't just piracy or the recession, it's a combination of things.

For years online porn has taught surfers not to pay for porn. That lesson has been well and truly learned, older people are dying, getting less interested in porn, less able to pay, learning paying for porn is foolish. Men turning 18 are already well conditioned to not paying for anything except what's absolutely necessary online.

In the last 3-4 years speeds, BW pricing, hosting have fallen dramatically. It's now possible for a Tube site to offer 1,000s of videos and get it paid by adverting. Advertisers, that convert 1-100 or 1-500 on clicks from 100,000s of surfers. No one will provide accurate figures of what the ratios are on a Tube site of actual visitors to sales. They come up with BS excuses.

I have a thread asking about the changes coming. Here https://gfy.com/showthread.php?p=18357870#post18357870

This question Most of mainstream porn will be Free to sell ad space. Has 0 votes. Yet today it's probably true or obviously will be soon. Most sponsors spend more on BW for free surfers than members area. Is there more free porn available than paid porn? It's likely.

Then there's the question of card banging, cross sales, crappy sites, etc. Customers are pissed off with the way we deal with them. We think, and you, that they don't have options today and will come back after the economy improves. Shows the level of businessmen in online porn. Tubes are superior to members areas. In so many ways. Thinking they will return is a dream.

For 10 years we thought we had it made, we were the new kids on the block who were clever enough to understand how marketing porn online was done. Now the truth is hitting these guys like a hammer. At marketing online porn they're fucking clueless. At giving away free porn to get 1-500 in the good old days to 1-10,000 (approx numbers) today. To actually buy something they're bloody brilliant. Unmatched in fact.

There's another very important reason online porn sales are falling. And it's been obvious from early on.

While traffic increased, ratios got worse. From the very beginning this was apparent. Take into account our main income comes from N. America and Europe. The growth of new people from the regions we sell to, has slowed down. Nearly every one who wants to be online is now online in these regions. The worsening ratios were hidden by the growth of new people coming online supporting the worsening ratios. That growth has slowed down and no longer compensates for the loss of buyers.

Then the economy. Dreaming that the old buyers who can't afford to buy will in the future, will all come back. Is stupid business planning.

I have a very legitimate reason for moaning. It's me saying I told you so. For years I was telling them the content (product) wasn't good enough and they were wrong in making traffic their king. Now they know why.

Quote:
Edit: BTW, non-argumentative question just out of curiosity, what is it you are (most) objecting to? Piracy or people money from piracy?
Piracy is all that he can blame. While Robbie was giving away more free porn than most and skimming a few joins per 1,000. He was doing great. Now someone has out trafficked him and he's moaning about the fact that someone can get 100 times more traffic than he could. The skim has turned into a shave so thin it's transparent. But as they increased traffic by a factor of 100 and it costs 10% of what it used to. They don't care.

Robbie does.

Tubes are perfectly legal if they adhere to the DMCA law. It's a loop hole in the law. Plugging it will have little effect on this business.
Paul Markham is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote